Term Life Insurance Articles
John Hancock Takes Home 3 Awards For Life Insurance Marketing Campaigns
2009-10-03
If you are looking to build up a sound financial future, you need a good financial plan. Life insurance is a necessary component of that plan. One of the most difficult decisions to make regarding this is what type of life insurance you should get. It comes down to the question of which insurance is best for you and your budget. These questions are best answered by a trusted source, such as John Hancock Life Insurance. They have comprehensive product portfolios, along with underwriting expertise and a demonstrated financial strength that makes it among the highest rated agencies to get term life insurance from. In addition to these fine qualities, the company also recently proved itself as one dedicated to customer service by taking home awards for three of its life insurance marketing campaigns
This September, which happened to be life insurance awareness month, John Hancock was given the awards at the Insurance and Financial Communicators Association Annual Meeting. The "You've Got Power" campaign, which promoted Protection UL-G, John Hancock's universal life insurance product, won the Best of Show award. The dynamic promotional package sent a strong and established message to insurance companies about having the power to provide great universal insurance under any client's budget. In addition to its effectiveness, judges thought the campaign was extremely eye-catching.
The "Covering All Bases" campaign, which promoted the same term life insurance product, won an Award of Excellence. The campaign was old-time baseball themed, using a historic baseball card design to highlight the riders of the product. The advertising even came with bubble gum. The creativity of the campaign, in addition to the attention given to minute details, impressed the judges. The "2009 John Hancock Life Insurance Calendar" bagged an Honorable Mention at the same meeting. The calendar not only came with a CD highlighting music for all seasons, but a card for each month featuring musical instruments and a key fact of John Hancock. Its unique format and presentation was very versatile and merited the award.
"We are thrilled to be honored by our peers in the financial communications field," said Cindy Grossman, director of marketing communications for life insurance at John Hancock. "We're proud to be recognized for our commitment to providing sales materials to our distribution partners that are high quality, informative and engaging." The fact is that when the awards come from your peers they make all the difference, and give a little boost to business as well. With attention drawn to these campaigns, consumers thinking about purchasing term life insurance, or any kind of life insurance for that matter, will inevitably see the dependability of John Hancock Life Insurance.
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If you are looking to build up a sound financial future, you need a good financial plan. Life insurance is a necessary component of that plan. One of the most difficult decisions to make regarding this is what type of life insurance you should get. It comes down to the question of which insurance is best for you and your budget. These questions are best answered by a trusted source, such as John Hancock Life Insurance. They have comprehensive product portfolios, along with underwriting expertise and a demonstrated financial strength that makes it among the highest rated agencies to get term life insurance from. In addition to these fine qualities, the company also recently proved itself as one dedicated to customer service by taking home awards for three of its life insurance marketing campaigns
This September, which happened to be life insurance awareness month, John Hancock was given the awards at the Insurance and Financial Communicators Association Annual Meeting. The "You've Got Power" campaign, which promoted Protection UL-G, John Hancock's universal life insurance product, won the Best of Show award. The dynamic promotional package sent a strong and established message to insurance companies about having the power to provide great universal insurance under any client's budget. In addition to its effectiveness, judges thought the campaign was extremely eye-catching.
The "Covering All Bases" campaign, which promoted the same term life insurance product, won an Award of Excellence. The campaign was old-time baseball themed, using a historic baseball card design to highlight the riders of the product. The advertising even came with bubble gum. The creativity of the campaign, in addition to the attention given to minute details, impressed the judges. The "2009 John Hancock Life Insurance Calendar" bagged an Honorable Mention at the same meeting. The calendar not only came with a CD highlighting music for all seasons, but a card for each month featuring musical instruments and a key fact of John Hancock. Its unique format and presentation was very versatile and merited the award.
"We are thrilled to be honored by our peers in the financial communications field," said Cindy Grossman, director of marketing communications for life insurance at John Hancock. "We're proud to be recognized for our commitment to providing sales materials to our distribution partners that are high quality, informative and engaging." The fact is that when the awards come from your peers they make all the difference, and give a little boost to business as well. With attention drawn to these campaigns, consumers thinking about purchasing term life insurance, or any kind of life insurance for that matter, will inevitably see the dependability of John Hancock Life Insurance.
